For Hatcher & Frey Orthodontics, reaching 1,000 custom cases isn’t just a milestone—it’s about proving what’s possible when innovation, teamwork, and the right tools come together.
With five locations across Southeastern Virginia, Dr. Scott Frey and his team had to find a way to scale smarter without sacrificing quality of care.
Scaling Smarter with Custom
As Hatcher & Frey Orthodontics grew from two locations to five, Dr. Scott Frey knew that adding more staff wasn’t the answer to sustaining growth. “We didn’t want to scale by just being personnel-heavy,” he explained. “We wanted a system that simplified our workflow, reduced training burdens, and kept results consistent.”
That search led them to KLOwen.
Standard brackets had too many limitations. “We needed true customizability and a self-ligating option,” said Dr. Frey. "Once self-ligating brackets became available with KLOwen, we went all in."
The transition was smooth for the clinical team, thanks to their previous experience with indirect bonding. One of the biggest advantages of the shift was how the team could handle wire progression or rebonding broken brackets on their own, reducing the need for constant doctor oversight at every step. For the doctors, setup reviews became simple, custom bonding jigs improved accuracy, and delegation was easier than ever.
The result? Consistency, efficiency, and less stress across the board.
What Patients Notice with KLOwen
Shorter appointments
More comfortable bonding
Fewer overall visits
The precision of KLOwen’s custom digital solution reduces the need for adjustments and wire bends, which means less chair time and a smoother journey from start to finish. Parents, too, see the difference. Many compare their child’s experience to their own memories of braces and are surprised at just how efficient and easy the process has become.
"My patients love KLOwen Custom Braces because it gives us more flexibility in scheduling, slightly fewer visits, and quicker appointments,” Dr. Frey said. “They’re impressed with how comfortable the process is. They don’t realize how much faster they’re finishing treatment until they look back and say, ‘Wow, I can’t believe I’m already done.’”
Advice to Other Practices
His advice for orthodontists considering the switch is simple: do it—but plan for it.
“Your patients expect and deserve better, more efficient treatment—and now is the time to get on board. The KLOwen Custom Digital Solution has transformed my practice. I have better control, less stress, and more profitability. To really see the benefits, map out your current treatment sequences and adapt them to the efficiencies of custom."
With 1,000 cases behind them and additional software features like CBCT integration pushing accuracy even further, Hatcher & Frey Orthodontics continues to prove that scaling smarter is the way forward with custom orthodontics.
Ready to see how KLOwen can transform your practice too? Schedule a demo today!